Life Continental Lager Beer has reiterated its commitment to continuously satisfy customers with premium quality.
The Brewery Manager, Nigerian Breweries Ama Enugu, Mr. Peter Ani, stated this during a Seed to Sip Forum organised by Life Continental Lager Beer at Nigerian Breweries, Ama, Enugu State
Ani noted that Nigerian Breweries has established a niche for consistent innovation, adding that the company prides itself in the production of quality and deeply satisfying products, one of which is Life Beer, a brand that strongly supports the Igbos.
He said: “This Seed to Sip forum is about you, our consumers, and we remain committed to ensuring that the brand consistently and maximally satisfies you.”
Furthermore, Ani noted that Ama Breweries, Enugu is the largest of the nine breweries owned by NB Plc.
“It is my special pleasure to let you experience how we make “Life”. We want you to experience how we make Life from seed to sip, from grain to glass, by the time we finish today you will see the difference between A and A, that is our mission today,” he said.
The Governor of Enugu State Ifeanyi Ugwuanyi, who was represented by the Commissioner for Culture and Tourism, Hon. Ugonna Ibe, commended the management of Nigeria Breweries for locating the brewery in the State.
He stated that the economic benefits of locating AMA Breweries in Enugu State cannot be over-emphasized, stressing that it has helped to drive growth of industries, job opportunities, wealth creations and all auxiliary business growing in the area and in Enugu State.
In his words, “the location of AMA Breweries is very strategic for us as a government and we have heard from the Brewery Manager that of all the breweries we have in Nigeria, AMA is the biggest and is located in Enugu State.”
He noted further that he believes the reason the company chose Enugu among all the States in Nigeria is the strategic importance of Enugu State in the history of Nigeria.
“Our history is very rich, being the capital of Igbo land… Our people are very hospitable, that is why it is not difficult for us to understand why NB Plc chose AMA in Ninth Mile here to build there biggest plant”
“We are here to support you as a government. This forum today is very important because by the time the brand’s stakeholders experience how Life Lager Beer is produced, they will become the brand’s evangelists and tell other consumers the reason Life Lager is the best,” he said.
The Zonal Business Manager East, Mr. Bayo Akinola, emphasized that the company is building confidence and trust by boldly showing the retailers and consumers in various outlets, the process the production of the brand undergoes.
He said: “This Seed to Sip forum was put together to take your through how your beer for progress is manufactured. Life Beer is a brand that support upcoming businesses; it supports business to grow. We want you to appreciate the process the beer undergoes ao that you see that we give you only the best.”
“Nothing changes really, it is the same Life, we just want you to know that your favourite beer is double-brewed to give premium enjoyment.”
A retailer Mrs. Nneka Eneasator, commended the management of Life Continental Lager Beer for its consistency in producing premium quality for its consumers.